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  • Craft Rebond System Shampoo | For Straightened Hair & Frizz Control
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Smooth frizz, strengthen stressed hair

Craft Rebond System Shampoo | For Straightened Hair & Frizz Control

$36.95 AUD
$36.95 AUD -26%
$50.00 AUD
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Size: 300mL

The wrong shampoo is one of the fastest ways to undo the work of a straightening service. Use a cleanse that works with straightened and rebonded hair, not against it.

Chemically straightened and rebonded hair is more porous than untreated hair. The process that creates the new straight structure also disrupts the cuticle and depletes the natural lipids that seal and protect the hair shaft, leaving it more vulnerable to moisture loss, more prone to frizz, and more easily dried out by an aggressive surfactant blend. A standard shampoo, used regularly on chemically treated hair, accelerates this deterioration: stripping the already-depleted oils, lifting the disrupted cuticle further, and contributing to the dryness, roughness, and frizz that make straightened hair progressively harder to maintain between appointments.

The Craft Rebond System Shampoo is formulated to avoid this. A mild five-surfactant cleansing blend removes daily buildup effectively while minimising the over-stripping effect on chemically treated structure. Avocado Oil nourishes and replenishes during the wash. Panthenol strengthens and adds moisture from within. Dimethiconol begins smoothing the cuticle surface before rinsing. Allantoin soothes. Guar Hydroxypropyltrimonium Chloride reduces friction and aids detangling on rinse.

This is the cleanse that maintains the integrity of straightened and rebonded hair, thorough enough to refresh, gentle enough to preserve.

Rebond System Shampoo works best in a 2-step smoothing routine

For softer, sleeker, more frizz-resistant straightened hair, and a polished result that lasts longer between appointments, pair this shampoo with the Craft Rebond System Conditioner every wash day:

  • Step 1 - Cleanse: The Craft Rebond System Shampoo removes daily buildup gently, begins nourishing and smoothing the hair during the wash, and leaves chemically treated hair primed and receptive, not stripped.
  • Step 2 - Condition: The Craft Rebond System Conditioner seals and smooths the cuticle with a four-silicone complex, delivers deeper Avocado Oil nourishment, and refines the surface pH with Lactic Acid, completing the routine with the sleekness and frizz resistance straightened hair needs.

For nourished roots alongside your smoothing routine: Adding the BioScalp Advanced Scalp Tonic as a daily leave-in supports scalp health between washes without affecting your hair's sleek finish.

Get both steps in one: Craft Rebond System Shampoo and Conditioner Set

This routine is especially suitable for straightened, rebonded, or heat-styled hair that needs softness and control without feeling stripped.

Who This Is For

The Craft Rebond System Shampoo is designed for anyone with chemically straightened, rebonded, or keratin-treated hair, or anyone who relies on regular heat styling to achieve a smooth, sleek finish, who needs a daily shampoo that cleanses effectively without accelerating dryness, frizz, or the deterioration of the straightening treatment. It is particularly suited to:

  • Chemically rebonded, permanently straightened, or keratin-smoothed hair that needs a gentle daily cleanse that doesn't disrupt or dry out the treated structure
  • Hair that has become progressively drier, rougher, or frizzier between salon appointments despite regular washing
  • Hair that has been weakened or made brittle by repeated heat styling - blow-drying, flat ironing, or thermal tools used frequently - and needs a nourishing cleanse to support ongoing condition
  • Thick, coarse, or naturally frizzy hair that has been chemically treated and needs a smoothing shampoo that refreshes without stripping
  • Anyone using the Craft Rebond System Conditioner who wants to complete the full 2-step Rebond System routine

Why Straightened and Rebonded Hair Needs a Dedicated Shampoo

Standard shampoos are calibrated for normal to dry hair - hair with an intact cuticle, a natural oil layer, and a moisture barrier that recovers relatively easily after washing. Chemically straightened and rebonded hair has none of these things in the same form. The cuticle is disrupted. The internal disulphide bond structure has been chemically altered. The hair's natural lipid layer has been partially depleted by the process. And the resulting increase in porosity means the hair is more vulnerable to everything a harsh shampoo does - over-stripping, cuticle lifting, and moisture loss - than untreated hair would be.

The consequence of using a standard shampoo on this hair type regularly is cumulative: each wash strips a little more, the hair becomes progressively drier and more porous, frizz worsens between washes, and the sleek finish of the straightening service deteriorates faster than it should. A dedicated shampoo for straightened hair uses a milder surfactant system that cleans effectively while protecting the altered hair structure, beginning the nourishment and smoothing process during the cleanse itself, so the conditioner that follows is working on a primed, partially protected surface.

How It Works

  • Five-surfactant mild cleansing blend (Ammonium Lauryl Sulphate, Cocamidopropyl Betaine, Cocamide DEA, PEG-7 Glyceryl Cocoate, TEA-Dodecylbenzenesulphonate): A primary and co-surfactant combination that removes daily oil, styling product buildup, and environmental residue effectively, while the amphoteric co-surfactant (Cocamidopropyl Betaine) moderates the harshness of the primary surfactant, making the overall blend significantly gentler on the disrupted, porous structure of chemically treated hair than a single-surfactant formula would be.
  • Avocado Oil (Persea gratissima): A deeply nourishing botanical oil rich in oleic acid, linoleic acid, and fat-soluble vitamins, and small enough in molecular profile to partially penetrate the hair shaft rather than simply coating the surface. In the shampoo, it begins replenishing the natural lipids and vitamins that chemical processing and heat styling deplete, delivering nourishment to the hair during the cleanse rather than waiting for the conditioner to begin the restoration process.
  • Panthenol (Pro-Vitamin B5): Penetrates the hair shaft during washing to begin improving moisture retention and elasticity, supporting softness and resilience in hair that chemical and heat processing have progressively weakened, and laying the groundwork for the conditioner's deeper conditioning step.
  • Dimethiconol: A lightweight silicone smoothing agent that deposits onto the hair surface during the wash, beginning the process of cuticle smoothing and gloss before rinsing, and leaving the hair noticeably softer and more manageable from the towel-dry stage onward, before the conditioner has even been applied.
  • Allantoin: Soothes and softens both the scalp and the hair surface during washing, calming any sensitivity or tightness and contributing to the comfortable, non-stripped feeling that chemically treated and heat-styled hair needs after cleansing.
  • Guar Hydroxypropyltrimonium Chloride: A plant-derived cationic conditioning agent from guar bean that deposits onto the hair during rinsing to reduce friction, improve detangling, and leave the hair smoother and easier to handle, particularly important for the rougher, more tangled surface texture that chemically treated and heat-damaged hair is prone to after washing.
  • Glycol Distearate: A pearlescent conditioning ingredient that gives the shampoo its creamy appearance while contributing a light softening effect on the hair surface.

Key Ingredients

  • Mild 5-surfactant cleansing blend: effective yet gentle cleanse for chemically treated hair
  • Avocado Oil (Persea gratissima): penetrating nourishment, lipid replenishment during wash
  • Panthenol (Pro-Vitamin B5): moisture, elasticity, and internal conditioning
  • Dimethiconol: first-stage cuticle smoothing and gloss during wash
  • Allantoin: scalp and hair comfort, soothing
  • Guar Hydroxypropyltrimonium Chloride: plant-derived detangling and friction reduction on rinse

The Craft Rebond System Routine

The Rebond System Shampoo is Step 1 in the Craft Rebond System — a 2-step wash-day routine designed to cleanse and condition chemically straightened and heat-styled hair in sequence, with each step building on what the other does.

  • Step 1 - Craft Rebond System Shampoo (this product): Gently removes daily buildup while beginning the nourishment and smoothing process during the cleanse itself. Avocado Oil and Panthenol begin restoring condition, Dimethiconol begins smoothing the cuticle, and Guar conditioning reduces friction on rinse. By the time the conditioner is applied, the hair is already partially nourished and smoothed, not stripped and raw.
  • Step 2 - Craft Rebond System Conditioner: Builds on the shampoo's preparatory work, sealing and smoothing the cuticle with a four-silicone complex and dual cationic conditioning agents, delivering deeper nourishment with Avocado Oil and Panthenol, and refining the surface finish with Lactic Acid for the sleek, frizz-resistant result that straightened and rebonded hair needs.

Want both steps together? The Craft Rebond System Shampoo and Conditioner Set includes both products - the complete smoothing routine in one.

For best results, use consistently after every wash throughout the life of your straightening or rebonding treatment.

How to Use

  1. Wet hair thoroughly.
  2. Apply the Rebond System Shampoo to the scalp and work through the lengths.
  3. Massage gently in circular motions - a silicone scalp brush improves lather distribution and scalp contact without mechanical friction on chemically treated strands.
  4. Rinse thoroughly.
  5. Follow immediately with the Craft Rebond System Conditioner through the mid-lengths and ends for the complete routine.
  6. After rinsing the conditioner, gently squeeze excess water from the hair rather than rubbing with a towel - rubbing disrupts the cuticle alignment of straightened hair and introduces frizz before styling has even begun.

Use consistently after every wash to support the condition and sleekness of straightened or rebonded hair over time.

Want to Add Scalp Care to Your Routine?

The Rebond System takes care of the hair, but the scalp beneath it benefits from consistent nourishment too. Adding the BioScalp Advanced Scalp Tonic as a daily leave-in after washing delivers Biotin, Ginseng, Niacinamide, and soothing botanicals to the scalp throughout the day, supporting the follicle environment your straightened or rebonded hair grows from, without affecting the hair's sleek finish.

Who May Need a Different Product

The Rebond System Shampoo is designed for chemically straightened, rebonded, and heat-styled hair. If your primary hair care concern is:

  • Colour-treated, highlighted, or toned hair: The Craft Colour System Shampoo is formulated for colour-treated hair care.
  • Fine, thin, or perm-treated hair that needs lightweight cleansing: The Craft Curl System Shampoo is designed for fine and curl-enhanced hair.

Results may vary depending on hair type, straightening treatment history, heat styling habits, and consistency of use.

Craft Rebond System Shampoo 300mL / 1000mL

• Water (Aqua): The base of the formula.
• Cleansing agents (Ammonium lauryl sulphate, Cocamidopropyl betaine, Cocamide DEA, PEG-7 glyceryl cocoate, TEA-dodecylbenzenesulphonate): Help remove oil, residue, and product buildup.
• Dimethiconol: Helps smooth the hair surface.
• Panthenol (Provitamin B5): Supports softness, shine, and manageability.
• Avocado oil (Persea gratissima): Helps nourish hair and improve softness.
• Allantoin: Helps comfort and soften the hair and scalp feel.
• Guar hydroxypropyltrimonium chloride: Helps detangle and condition.
• Thickeners and stabilisers (Acrylates/C10-30 alkyl acrylate crosspolymer, Hydroxypropyl methylcellulose, PEG-120 methyl glucose dioleate, Glycol distearate): Help give the shampoo its texture.
• Tetrasodium EDTA: Helps maintain formula stability.
• Fragrance: Adds scent.
• Preservatives (Methylchloroisothiazolinone, Methylisothiazolinone): Help keep the product fresh.

For optimal results, use the full Rebond System routine: start with Craft Rebond System Shampoo to cleanse the hair, then follow with Craft Rebond System Conditioner through the mid-lengths and ends. Use regularly to support smoother-looking, softer-feeling straightened hair.

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Back view of a person with long, wavy hair on a beige background Before
Person with long, straight brown hair against a beige background After
What the right shampoo actually does for straightened and rebonded hair

From dry, frizzy, and stripped to refreshed, smooth, and ready to style

Before: chemically straightened hair that feels progressively drier and rougher with each wash - frizz returning within days of the salon appointment, ends feeling brittle, and a scalp that never quite feels balanced after shampooing with a formula too harsh for treated hair. After: a noticeably gentler cleanse that refreshes without stripping, hair that feels softer and more manageable from the towel-dry stage, and a smoother, more controlled foundation that the Rebond System Conditioner can build on effectively. With consistent use as part of the 2-step routine, the improvement in softness, sleekness, and frizz resistance builds with each wash.

Did You Know

Most people notice that their straightened hair starts feeling dry and frizzy between appointments, and assume it is simply the treatment wearing off. Often, however, the shampoo is a significant contributor. Chemically straightened hair is inherently more porous than untreated hair, which makes it more susceptible to the over-stripping effects of a standard surfactant blend. Each wash that over-strips the hair's natural oils slightly further depletes its moisture retention capacity, accelerates the roughening of the disrupted cuticle, and makes frizz progressively worse, creating a cycle where the hair deteriorates faster than the straightening treatment alone would cause. A shampoo calibrated for chemically treated hair breaks this cycle: by cleansing effectively without over-stripping, it preserves the natural oil layer, protects the cuticle, and slows the rate at which the hair's condition and sleekness deteriorate between salon visits.

  • line drawing of thumbs up
    Made for straightened hair

    Specifically formulated for the altered, more porous structure of chemically straightened, rebonded, and heat-processed hair, not adapted from a general formula. The mild five-surfactant blend cleans effectively while protecting what chemical and heat processing has already stressed, and begins the nourishment and smoothing process during the cleanse itself so the conditioner works on a primed, partially restored surface.

  • Black silhouette of a profile with stars on a pink background
    Helps smooth and nourish

    Avocado Oil begins replenishing the natural lipids depleted by chemical processing and heat styling during the wash itself, before the conditioner is applied. Panthenol builds internal moisture and elasticity. Dimethiconol begins smoothing the cuticle surface. The result is hair that already feels noticeably softer and more manageable at the towel-dry stage, a meaningful head start for the conditioner to build on.

  • line drawing of hair follicle, blue circle background
    Supports frizz control and hair feel

    Dimethiconol and Guar Hydroxypropyltrimonium Chloride begin smoothing the cuticle and reducing surface friction during and after rinsing - the first stage of frizz control in the 2-step routine. By minimising the over-stripping that increases porosity and accelerates humidity absorption, this shampoo also supports the hair's ability to hold its sleek, straight structure for longer between washes.

Woman with long, straight hair against a plain background Woman with long, straight hair against a plain background
Care for Straightened or Heat-Styled Hair

Smoothing Support

Straightened and rebonded hair needs a shampoo that cleans without compounding the structural stress the chemical process has already introduced. The Craft Rebond System Shampoo is formulated specifically for this, using a mild five-surfactant blend that lifts daily buildup effectively without the aggressive cuticle disruption that standard shampoos cause on porous, chemically treated hair. Avocado Oil, Panthenol, and Dimethiconol work during the wash to begin nourishing, conditioning, and smoothing the hair before the conditioner is even applied, so the hair is in a meaningfully better state after cleansing than it was before. Used consistently as Step 1 of the Rebond System routine, it is the foundation that makes the conditioner's work more effective and the overall result more sustained.

Gold dropper with liquid on a beige surface Gold dropper with liquid on a beige surface
Nourish Weakened Strands

Avocado Oil & Pro Vitamin B5

Avocado oil and pro vitamin B5 are the hero ingredients in the Rebond System range. Avocado oil helps support softness and nourishment, whiAvocado Oil (Persea gratissima) and Pro-Vitamin B5 (Panthenol) are the hero nourishing ingredients in the Craft Rebond System range, and their presence in the shampoo, not just the conditioner, is a meaningful part of what distinguishes this formula from a standard cleansing product. Avocado Oil is rich in oleic acid, linoleic acid, and fat-soluble Vitamins A, D, and E, and its molecular profile is small enough to partially penetrate the hair shaft rather than coating only the surface, beginning the replenishment of the natural lipids that chemical straightening and repeated heat styling deplete. Panthenol builds on this at the internal level, beginning to restore moisture retention and elasticity during the wash itself. By the time the conditioner is applied, both ingredients have already started supporting the condition of the hair from the inside out, which is why the 2-step routine delivers a better result than the conditioner used alone.le panthenol helps improve manageability and the overall feel of the hair. Together, they help support hair that feels dry, weakened, or more fragile after thermal processing.

Person using a comb to style hair Person using a comb to style hair
Smooth, Soften, and Control

Anti-Frizz Everyday Care

Frizz in straightened and rebonded hair is primarily a porosity problem, and the shampoo is the first point at which it can be either worsened or managed. A shampoo that over-strips the hair's natural oils increases the cuticle disruption and porosity that allow moisture to enter the shaft unevenly, which is what causes frizz. The Craft Rebond System Shampoo works in the opposite direction: the mild surfactant blend avoids unnecessary cuticle disruption; Dimethiconol begins smoothing the cuticle surface during the wash; and Guar Hydroxypropyltrimonium Chloride reduces friction and improves detangling during rinsing, so the hair emerges from the shampoo step in a smoother, more controlled state. This is the groundwork that the Rebond System Conditioner with its four-silicone complex and Lactic Acid surface refinement builds on to deliver the full anti-frizz, sleek result.

Don't take our word for it

I’ve had my hair rebonded for years, and this shampoo has been one of the better ones I’ve tried. My hair feels cleaner without going dry, and it looks much smoother after blow-drying. It helps keep that sleek look without making my ends feel brittle.

Sherene, 29, Straightened Hair

I use a hair dryer and straightener regularly, so my hair can get rough and frizzy quite easily. After using the Craft Rebond System Shampoo, my hair feels softer and easier to manage. It gives a neater finish and doesn’t leave my hair feeling heavy.

Samuel, 34, Heat-Styled and Dry Hair

My hair was feeling quite dry after repeated smoothing treatments, and I wanted something that would help without stripping it. This shampoo made my hair feel softer and less puffy after washing. It looks more polished and is much easier to style.

Vania, 36, Damaged and Frizz-Prone Hair
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About Craft Japan

Craft brings professional salon expertise together with advanced hair care innovation. Developed by an integrated team of researchers, chemists, and professional stylists, Craft combines new technology with botanical-based ingredients to create targeted solutions for different hair needs. From colour care to smoothing and volume support, Craft is designed to help hair feel healthier, softer, and easier to manage with every wash.

LEARN MORE

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Yes. Craft Rebond System Shampoo is designed for straightened, rebonded, and heat-styled hair, with a focus on smoothing, anti-frizz care, and helping hair feel softer and easier to manage.

Yes. The Rebond System is specifically designed for hair straightening or rebonding services, as well as for people who use heat styling tools regularly.

It helps cleanse the hair while supporting smoothness, softness, nourishment, anti-frizz control, and easier manageability. It is ideal for hair that feels dry, rough, or stressed after straightening or heat styling.

Yes. It is made for hair that has been straightened or rebonded and helps support a smoother, softer, more polished finish after washing.

Yes. It is suitable for hair that is regularly blow-dried, straightened, or styled with heat tools, especially if the hair feels dry, weakened, or frizzy.

The hero ingredients are avocado oil and pro vitamin B5. Together, they help support softness, nourishment, smoother texture, and a less frizzy finish.

Yes. It works well as a regular shampoo for straightened, rebonded, or heat-styled hair, especially if your goal is to keep the hair feeling softer, smoother, and easier to manage.

No. It is designed to support softness and smoothness while still cleansing the hair, so the goal is a sleeker, more manageable finish without heaviness.

Yes. The Rebond System is designed to help smooth the hair and reduce the rough, unruly feel that often comes with frizz-prone or heat-styled hair.

Yes. Straightened or heat-styled hair can often feel dry through the lengths and ends, and this formula is designed to help support softness, nourishment, and manageability.

Yes. The shampoo helps cleanse and smooth, while the conditioner helps support extra softness, manageability, and a sleeker finish. Used together, they create a more complete smoothing routine.

A regular shampoo may only cleanse the hair. Craft Rebond System Shampoo is designed specifically for straightened, rebonded, or heat-styled hair, with a focus on smoothing, anti-frizz care, softness, and manageability.

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