Craft Curl System Shampoo | For Fine, Perm-Treated Hair & Fuller Feel

Who This Is For

The Craft Curl System Shampoo is designed for two distinct hair types that share the same core cleansing challenge, needing a thorough wash that refreshes without stripping or flattening:

• Fine or thin hair that loses volume, bounce, and movement easily when a shampoo is too rich, too conditioning-heavy, or formulated with the wrong surfactant balance
• Perm-treated, curl-enhanced, or wavy hair that needs a gentle cleanse that refreshes the scalp without disrupting the curl pattern, drying out the processed structure, or creating the frizz and roughness that over-stripping causes
• Hair prone to static, flyaways, or frizz that worsens after washing with a standard shampoo
• Anyone whose hair feels flat, lank, or heavier than it should after washing, and suspects their shampoo is contributing to it
• Anyone using the Craft Curl System Conditioner who wants to complete the full 2-step Curl System routine

Why Fine and Perm-Treated Hair Needs a Dedicated Shampoo

Standard shampoos are generally formulated for normal to dry hair, which means their surfactant concentration is designed to strip a moderate to high level of oil from the scalp and lengths. For fine hair, this level of cleansing is often excessive: the scalp responds to over-stripping by increasing sebum production, which means fine hair looks oily again more quickly, and the lengths are left dry, static-prone, and lacking the movement and softness that makes fine hair look its best.

For perm-treated hair, the concern is structural. The permanent waving or curling process alters the disulphide bond structure of the hair shaft to create the new curl or wave pattern. Harsh or high-concentration surfactants dry out this altered structure more aggressively than untreated hair, causing the curl to look frizzy rather than defined, and making the hair feel rough and brittle between appointments.

The Craft Curl System Shampoo uses a five-surfactant blend that removes daily buildup thoroughly while minimising the over-stripping effect - cleansing effectively, without costing fine hair its volume or perm-treated hair its texture.

How It Works

• Five-surfactant mild cleansing blend (Ammonium Lauryl Sulphate, Cocamidopropyl Betaine, Cocamide DEA, PEG-7 Glyceryl Cocoate, TEA-Dodecylbenzenesulphonate): A primary and co-surfactant combination that produces rich lather and effective cleansing at a concentration calibrated for fine and chemically treated hair, removing buildup without the aggressive cuticle disruption that over-strips colour, curl, or natural oil production. The amphoteric co-surfactants (Cocamidopropyl Betaine) reduce the harshness of the primary surfactant, making the overall blend gentler on the scalp and hair than a single-surfactant formula.
• Hydrolysed Wheat Protein: Partially penetrates the hair shaft to reinforce the internal structure of fine or perm-treated strands, improving elasticity, reducing brittleness, and supporting the feel of fuller, more resilient hair from within. In a shampoo, it begins this strengthening work during the cleanse itself, before the conditioner adds its own layer of support.
• Jasmine Flower and Leaf Extract (Jasminum officinale): Provides a lightweight soothing and softening effect on the hair surface during washing, calming frizz and static at the surface without adding the weight of heavier botanical conditioning agents. It contributes the signature fresh, floral scent of the Curl System range.
• Panthenol (Pro-Vitamin B5): Penetrates the hair shaft during the wash to improve moisture retention and elasticity, supporting softness, shine, and manageability without depositing a film that reduces fine hair's natural volume or disrupts perm-treated curl definition.
• Allantoin: Soothes and softens both the scalp and the hair surface during washing, calming any sensitivity or tightness and contributing to the comfortable, non-stripped feel that fine and perm-treated hair needs after cleansing.
• Dimethiconol: A lightweight silicone smoothing agent that deposits onto the hair during the wash, beginning the process of cuticle smoothing and surface gloss before rinsing, and leaving fine or perm-treated hair feeling noticeably softer and more manageable from the towel-dry stage onward.
• Guar Hydroxypropyltrimonium Chloride: A plant-derived cationic conditioning agent from guar bean that deposits onto the hair during rinsing to reduce friction, assist detangling, and leave the hair feeling smoother and easier to handle without the heaviness of synthetic conditioning polymers.

Key Ingredients

• Mild 5-surfactant cleansing blend: effective yet gentle cleanse for fine and perm-treated hair
• Hydrolysed Wheat Protein: internal strength, resilience, and fullness support
• Jasmine Flower and Leaf Extract: lightweight surface softening and frizz calming
• Panthenol (Pro-Vitamin B5): moisture, elasticity, and shine
• Allantoin: scalp and hair comfort, softening
• Dimethiconol: first-stage smoothing and gloss during wash
• Guar Hydroxypropyltrimonium Chloride: plant-derived detangling and smoothing on rinse

The Craft Curl System Routine

The Curl System Shampoo is Step 1 in the Craft Curl System, a 2-step wash-day routine designed to cleanse and condition fine or perm-treated hair in sequence, with each step calibrated to avoid the overloading that collapses volume or disrupts curl texture.

• Step 1 - Craft Curl System Shampoo (this product): Gently lifts away daily oil, product buildup, and impurities while beginning to nourish and smooth the hair during the wash. Hydrolysed Wheat Protein, Panthenol, and Dimethiconol lay the groundwork so the conditioner works on a primed, partially smoothed surface, not raw or stripped hair.
• Step 2 - Craft Curl System Conditioner: Seals and smooths the cuticle with a four-silicone complex and dual cationic conditioning agents, delivers Hydrolysed Wheat Protein and Jasmine Extract for further softness and frizz control, and completes the routine with a lightweight finish that leaves hair conditioned, bouncy, and easy to style.

Want both steps together? The Craft Curl System Shampoo and Conditioner Set includes both products - the complete lightweight routine in one.

For best results, use consistently after every wash as part of your regular routine.

How to Use

1. Wet hair thoroughly.
2. Apply the Curl System Shampoo to the scalp and work through the lengths.
3. Massage gently in circular motions - a silicone scalp brush improves lather distribution and scalp contact without mechanical friction on fine or perm-treated strands.
4. Rinse thoroughly.
5. Follow with the Craft Curl System Conditioner through the mid-lengths and ends, and avoid applying to the roots to maintain volume at the base.
6. For perm-treated hair, gently scrunch the hair upward while rinsing the conditioner to encourage the curl pattern to re-form. Diffuse or air-dry for best results.

Want to Add Scalp Care to Your Routine?

The Curl System takes care of the hair, but consistent scalp nourishment supports the follicle environment your fine or perm-treated hair grows from. Adding the BioScalp Advanced Scalp Tonic as a daily leave-in after washing delivers Biotin, Ginseng, Niacinamide, and soothing botanicals to the scalp throughout the day, without affecting hair weight or texture.

Who May Need a Different Product

The Curl System Shampoo is designed for fine, thin, and perm-treated or curl-enhanced hair. If your primary hair care concern is:

• Colour-treated, highlighted, or toned hair: The Craft Colour System Shampoo is formulated for colour-treated hair care.
• Rebonded, straightened, or chemically smoothed hair: The Craft Rebond System Shampoo is designed for straightened hair, smoothness, and frizz control.

Results may vary depending on hair type, perm treatment history, and consistency of use.